12WaystoOptimizeYourWebsiteforGenerativeAIEngines(GEO)

When the web was young, getting your site noticed was all about keywords and backlinks. You’d sprinkle your pages with the right terms and hope search engines would pick them up. But things have changed.

Now we have generative AI engines like ChatGPT, Gemini, and Claude.

People aren’t just typing keywords into a search box; they’re asking questions in plain language and getting detailed answers.

So how do you make your website relevant in this new landscape? How do you optimize for generative AI engines?

We’ve been thinking about this, and here are the top 12 things you can do to improve your content.

1. Write Deep, Comprehensive Content

Generative AI thrives on depth. If you’re writing about a topic, don’t just skim the surface. Dive in.

Cover all the angles. Half the insights come during the writing process.

So don’t hold back. Share everything you know about the subject.

The more thorough your content, the more likely AI engines will find it valuable.

2. Use Clear and Logical Structure

Structure matters more than we realise. When you organise your content with clear headings and subheadings, using proper HTML tags like <h1> and <h2>, you’re not just helping human readers.

You’re also helping AI engines understand the hierarchy and flow of your ideas.

It’s like giving them a map to navigate your thoughts.

3. Adopt a Conversational Tone

AI models are trained on human language. They understand and generate text that sounds like we speak.

So write as if you’re talking to a friend. Use simple language. Be direct. Avoid jargon unless it’s necessary.

When you explain complex ideas in plain terms, you make your content accessible not just to people, but to AI as well.

4. Incorporate Relevant Data and Sources

If you have statistics, studies, or credible sources that support your points, include them.

This isn’t just about adding weight to your argument. It’s about demonstrating authority.

AI engines look for content that is trustworthy and well-researched.

By citing reputable sources, you enhance your credibility in the eyes of both readers and AI.

5. Optimize for Readability

Short sentences. Simple words. These aren’t signs of dumbing down your content; they’re signs of clarity.

When your writing is easy to read, it’s easy to understand.

And when it’s easy to understand, it’s more likely to be picked up by AI models.

Remember, complexity isn’t the same as profundity.

6. Implement Schema Markup

This sounds technical, but it’s essentially about adding tags to your content that tell AI what each part is.

Think of it as labelling the sections of your essay for a reader who’s skimming.

By using schema markup, you help AI engines grasp the context and purpose of your content.

It’s a small tweak that can make a big difference.

7. Ensure Fast Loading and Mobile Compatibility

No one likes a slow website. If your pages take too long to load, readers will leave, and AI engines will notice.

Similarly, with so many people accessing content on their phones, having a mobile-friendly site is crucial.

It’s about user experience, which AI increasingly takes into account.

8. Focus on Natural Language Queries

Consider how people interact with AI engines.

They ask questions in full sentences: “How do I optimize my website for AI?”, see what we did there?

So anticipate these queries. Include them in your content. Provide direct answers.

This isn’t about stuffing keywords; it’s about aligning with how users seek information now.

9. Build Topic Clusters and Internal Links

If you’ve written multiple pieces on related subjects, link them together.

This not only helps readers delve deeper but also signals to AI that you have comprehensive coverage of a topic.

It’s like creating a web of knowledge that establishes you as an authority in that area.

10. Use Multimedia Wisely

Images, videos, infographics—they can all enhance your content.

But don’t just throw them in. Provide descriptive alt text and captions.

Explain what they are and why they’re there. AI models can process this information, making your content richer and more engaging.

11. Encourage User Engagement

Comments, reviews, discussions—these are signs that people find your content valuable.

They add fresh perspectives and keep the conversation going.

AI engines notice when a page is dynamic and engages users. It’s a living testament to your content’s relevance.

12. Build High-Quality Backlinks

Think of backlinks as endorsements from other reputable sites.

When respected sources link to your content, it boosts your authority.

AI models consider this when determining credibility.

But remember, it’s about quality, not quantity. One link from a well-regarded site is worth more than dozens from dubious ones.

These aren’t tricks. They’re about creating genuine value.

Optimising for generative AI engines isn’t so different.

AI models are designed to deliver useful information to users. If you provide that, in a way they can understand and interpret you’re aligned with their purpose.

We often think of technology as something that changes the rules, but in many ways, it reinforces fundamental principles. Clarity, depth, authenticity—these have always mattered. The medium evolves, but the essence remains.

When you’re creating content, imagine you’re explaining the topic to someone sitting across from you. Be thorough. Be honest. Don’t assume prior knowledge, but don’t patronise either. It’s a balance, and finding it takes practice.